Episode 16 | Framing Vision | July 22nd

Jul 21

Kristen Aronsson

Show Notes: In this episode, we speak with Kristen Aronsson, founder and creative director of Aperçu, a direct-to-consumer eyewear brand that blends fashion, functionality, and strategy. With over 15 years of experience, Kristen has built a career focused on eyewear design and now leads both the creative direction and business development at Aperçu.

She shares how she transitioned from studying art history to industrial design, what drew her to the world of eyewear, and how launching a brand has pushed her to grow beyond design—deepening her understanding of marketing, brand building, and business strategy. Aperçu’s business model centers on partnering with influencers to co-create and promote collections, combining authentic storytelling with a modern, digitally native approach to retail.

Seven years into the brand, Kristen reflects on the challenges of building something from the ground up, staying relevant in a trend-driven industry, and finding space for creativity while running a business.